Investing Wisely: Choosing Between a Portfolio Manager & a Financial Advisor

Navigating the world of finance can be daunting, especially when it comes to understanding the roles of different professionals who can help you achieve your investment goals. 

Among these professionals, Portfolio Managers (PM) and Financial Advisors (FA) are key figures, each bringing their expertise to the table. While their functions may seem similar at first glance, there are important distinctions, particularly regarding the fiduciary duty portfolio managers owe their clients.

Knowing the nuances between these two roles is essential when determining which professional is best equipped to meet your specific financial needs and aspirations. Your financial journey is unique, and understanding these differences can empower you to make informed decisions that align with you and your family’s financial plan.

Overview of Roles & Responsibilities

At the core, portfolio managers and financial advisors serve different functions within the economic landscape. 

Portfolio Managers

Portfolio managers are primarily focused on managing investment portfolios on behalf of clients. Every investment firm’s operating structure is different. At firms like Qopia, PMs often are client-facing and directly work with the financial advisors working with their funds. 

Their expertise lies in selecting and managing assets in a portfolio or fund to achieve specific investment objectives, often utilizing advanced strategies and market analysis. They operate under a fiduciary duty, meaning they are legally obligated to act in their client’s best interests, ensuring that investment decisions align with their financial goals and risk tolerance. 

In general terms, portfolio managers are the decision-makers who run investment funds. When you buy into a mutual fund, a PM manages it. Most financial advisors do not achieve the designation of portfolio manager, as the position demands excellence in professionalism, education, and ethical standards.

Benjamin Lewandowski, CFP®, CIM® speaking in a Qopia portfolio meeting

Financial Advisors

On the other hand, financial advisors take a broader approach to financial planning. They provide comprehensive advice encompassing various aspects of personal finance, including budgeting, retirement planning, tax strategies, and estate planning.

Financial advisors work closely with clients to develop tailored financial plans that reflect their unique circumstances and aspirations based on goals and risk tolerance. While they may also help clients with investments, their primary focus is on holistic financial well-being rather than portfolio performance. 

In general terms, a financial advisor meets with you face to face and recommends different investment vehicles for their clients to purchase. Unlike PMs, FAs don’t all carry the same education and designation standards.

Fiduciary Duty

One of the key distinctions between portfolio managers and financial advisors is the fiduciary duty upheld by portfolio managers. Portfolio Managers are legally obligated to prioritize their client’s interests above their own, fostering a relationship built on trust and accountability. Clients can feel confident that their portfolio manager is making decisions in their best interest rather than simply seeking to maximize fees or commissions.

Most financial advisors often operate in their client’s best interest, but it isn’t a legal obligation for them to do so. Often, financial advisors operate on a commission basis for sales or have goals based on new investments in their portfolio. So you can’t guarantee that when you invest with a financial advisor, they won’t work in their self-interest.

Financial advisor meeting with a couple reviewing their investment performance

Compensation & Fee Structures

The fee structures for portfolio managers and financial advisors often differ, reflecting their distinct roles and services. 

Portfolio managers charge fees based on a percentage of assets under management (AUM), which aligns their compensation with the performance of the investments they manage. This fee structure incentivizes them to focus on maximizing returns for their clients, as their earnings are directly tied to the portfolio’s success. 

In contrast, financial advisors don’t all have the same compensation method. Each firm may employ a variety of fee arrangements, including retainers, commissions on trades, assets under management or other methods. Their broader focus on comprehensive financial planning means that their fees can vary widely depending on the scope of services provided. 

Make sure to ask how your advisor is getting compensated. Understanding these differences in fee structures is essential for clients to evaluate the overall value and alignment of each professional’s services with their financial goals.

Reacting to Economic World Events

In today’s fast-paced financial environment, the ability to react to world events is critical. Politics and wars can have a significant impact on investment performance, with the most recent example being the Russia Ukraine war

Portfolio managers are typically well-equipped to respond swiftly to market fluctuations and global developments. They can adjust their investment strategies to protect and grow client assets. Their focus on active management allows them to capitalize on emerging opportunities and mitigate risks in real time. 

While financial advisors may also stay informed about market trends, they cannot directly change which assets a fund is invested in. Although financial advisors can reach out to their clients to switch investments when world events happen, it isn’t uncommon for an FA at a bank to have more than 400 clients in their book. You never know how quickly they can react when you’re involved in such a long list, and they must get your verbal consent before buying or selling assets.

Young woman in a crowd watching an event

Client Goals and Risk Tolerance

Both portfolio managers and financial advisors are committed to aligning their services with clients’ financial goals and risk tolerance

Portfolio managers tailor their investment strategies to meet the specific objectives of their clients, whether that involves aggressive growth, income generation, or capital preservation. They consider the funds’ risk appetite and investment horizon, ensuring that the portfolio reflects these preferences so clients can trust the fund’s goals and philosophy when they invest.

Meanwhile, financial advisors work to create comprehensive financial plans encompassing all aspects of a client’s financial life. They take the time to understand clients’ values, priorities, and long-term aspirations, crafting strategies aligning with their vision for financial success.

Work with Qopia Financial’s Team of Portfolio Managers & Investment Advisors

At Qopia, you get the best of both worlds, as we have portfolio managers and financial advisors working together in our office. Our PMs work as a committee to continuously review and test our portfolios while staying on our toes to react to economic world events to ensure your assets are protected and put first. Contact us today to start a financial plan with a portfolio manager managing your assets or an advisor directly working with a portfolio manager with a transparent fee structure.

Benjamin Lewandowski, CFP, CIM

I help the disengaged investor reach their financial goals by taking the guesswork out of their investment strategy and bringing clarity to their financial plan. Let me build a personalized plan and help you reach financial independence. From the beginning of my career, my biggest goal has been making sure clients feel like they have been given unbiased, expert advice. In an industry with very little transparency between the advisor and the client, not to mention the low barriers of entry, it is imperative for clients to have justified service for the costs they pay.

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